Recommendations Regarding Business Goals for Shania Free Essay Example, 1000 words

The best move is for Shania to open the coffeehouse as an independent business. This will allow her to be able to attract the target customers her own way. It will also allow the business to grow according to plan and not be speeded up which may force it to close prematurely. An independent coffeehouse will also meet with the goal of her being the manager and making the business relate with religion (Spadaccini, 2007). The name The Gathering Place has already been taken in Colorado and is a trademark as well and hence cannot be used by Shania for her coffee business. The name is not a good choice for a coffeehouse (and one that aims to target Christian customers only) because it indicates that it is an open place for all types of people in need. There are several organizations all over the country with the name. They provide solace and are open to all types of people to offer assistance and rehabilitation (Puri, 2014). The trademark company, for example, provides shelter and reha bilitation to even transsexuals and groups which are non-Christians. We will write a custom essay sample on Recommendations Regarding Business Goals for Shania or any topic specifically for you Only $17.96 $11.86/page In short, he has no interests in the coffeehouse other than just assisting his wife with capital to set it up and enable it to run. This would mean that she can still be able to be a sole proprietor without the worry of capital to start up the business. Her sister has familial restrictions from her husband. Her neighbor is a non-Christian hence they both do not qualify.